Publishing Contest Rules and Information
Read about the Marketing Thought Publishing Contest Judges.
Objective: SVAMA wants to discover fresh new marketing thought leaders with ideas that on par with those presented by Guy Kawasaki and Andy Sernovitz during the Marketing Thought Conference. In addition, the organization wants to generate discussion among marketing professionals about marketing ideas that will drive future results.
Purpose of this document: Provide a guide for marketers who want to be recognized by SVAMA as thought leaders in their marketing specialty.
Enter your original unpublished idea or concept and get...
- Recognition as a marketing thought leader
- Published in SVAMA’s new publication, Marketing Thought which will be distributed to conference attendees and others
- Lunch with Guy Kawasaki and Andy Sernovitz at SVAMA’s Marketing Thought Conference
- An opportunity to outline your idea during a three-minute presentation to the conference
- The winner of the Marketing Thought Contest, will receive an award as SVAMA’s Thought Leader of the Year 2007
Judging criteria
- Originality
- Professionalism
- Customer focus
- Demonstrates marketing best practices
- Potential impact on the marketing profession
- Precision of description
- Ease of understanding
Publication Suggestions
- Keep it simple. Some of the best ideas are expressed in very little space.
- Content
- A title that captures the main point of your entry
- Brief description of the idea or concept in a maximum of two - or three-sentence paragraph including whether your idea has been implemented or is theoretical.
- “Practical Ideas” - If you have implemented a unique idea, discuss...
- The problem that you faced
- What you did
- How you did it
- How it affected your customers
- What you will do the next time
- Actual or estimated ROI
- Ethical considerations
- “Theoretical Ideas” - If you have an idea that has not been implemented, discuss...
- The issue that you want to solve
- What you propose to do about the issue
- Define a step-by-step process that you would use to implement
- How your solution would affect customers
- Potential ROI
- Ethical considerations
- You are encouraged to use visuals to make your point
- You must give credit to others who may have contributed to your idea or if your idea is an extension of someone else’s work
Restrictions
- Blatant self promotion will be removed from your submission and overtly self-promoting submissions will be rejected
- All submissions will be published at SVAMA’s sole discretion, and we reserve the right to reject submissions and remove your blogging privileges for any reason or without any reason.
- SVAMA also reserves the right to edit entries for content and style.
- By submitting an entry, the author gives SVAMA the right to use it as we see fit including a one-time royalty-free usage of your work for the purpose of publishing your idea in Marketing Thought. You also waive your rights to any and all revenues generated by sales of Marketing Thought.
- One submission per entity (person, corporation, agency, partnership, etc.)
- SVAMA has sole and complete control of the contest and all associated decisions
Process
- Register for the Marketing Thought conference at http://www.svama.org/mt/ and indicate that you want to submit an entry.
- Accept SVAMA’s email invitation to join the Marketing Thought Blog.
- Submit your entry to the blog following the guidelines above.
- Monitor the blog and respond to questions and comments.
- You can modify your entry until the deadline on May 18, 2007, at 5:00 pm. No extensions will be granted.
- Entries will be evaluated by a panel of judges appointed by SVAMA and finalists in two categories (Practical or theoretical) will be announced at 5:00 pm on May 28, 2007.
- The top entries, as determined by SVAMA’s panel, will be published in Marketing Thought and invited as complimentary guests of the judges panel to summarize their entry during a three-minute presentation at the Marketing Though conference.
- Final winners in both categories will chosen by the Marketing Thought Conference audience based on their presentations at the conference.
Marketing Thought is a production of...
If you have questions, please contact svama@onebox.com.