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Web 2.0: Starting a Dialogue with Your Market, hosted by Symantec

Online reservations are now closed, but walk-ins may be accommodated.

Stay Informed! Please join the Silicon Valley American Marketing Association in exploring the variety of methods we can use to online technologies (blogs, podcasts, RSS, among others) to better serve our clientele. Stay Connected! Over the course of 2007-08 we will offer three programs on this topic.

This session, the first of the series, entitled “Starting a Dialogue with Your Market,” will provide a brief overview of the technologies available, as well as decision criteria that marketers may use to determine the right technology to serve the needs of their companies and customers.

Stay Informed! In this 2-hour session you will:

  • Hear from our moderator Karen O’Brien, Partner, Interactive Services, Crimson Consulting
  • You will hear from:
    • Erna Arnesen, Symantec – Welcome Message from Symantec
    • Rob Crumpler – CEO, Buzz Logic
    • Chris Heuer – Co-Founder, Social Media Club
    • Laurie Probst – Senior Director of Global Brand and Marketing Communications, Symantec
    • Michael Sippey – Vice President of Professional Products, Six Apart
  • And have the opportunity to participate in a Question and Answer Session

WHEN
Thursday, October 11, 2007
5:30pm-6:30pm Registration and Networking (includes light refreshments)
6:30pm-8:30pm Program and Q&A

Also this month: SVAMA Orientation
You are invited to attend a special SVAMA Orientation as listed below from 6:00pm to 6:30pm. This orientation is scheduled prior to the monthly event and promises to help you navigate through the award winning Silicon Valley Chapter of the American Marketing Association. Learn the organization's history, benefits and future by attending this free event. [Register separately for SVAMA Orientation below.]

WHERE
Symantec, 350 Ellis St, Mountain View, CA

COST (pricing increases $10 after 10/5/07)
$10 SVAMA members
$35 Non-members of SVAMA
$30 Partner members (ASAP, CMO Council, PDMA, PRSA, SFAMA, SVASE, WIC)
$5 Student members with valid student ID
Please register early, as online reservations close at 10am on October 11, 2007.

Stay Connected. Stay Informed.

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