SVAMA Monthly Meeting and Networking Event:
Total Customer Engagement
ONLINE RESERVATIONS ARE NOW CLOSED, BUT WALK-INS ARE WELCOME!Total customer engagement goes beyond getting the business and satisfying the customer. Keeping your customers engaged with your brand for the long-term involves prevention of poor experiences, keeping a pulse on customer feedback and ROI, creating value through innovations and referrals, and involving customers with your brand through mechanisms including Web 2.0. The benefits are long-lasting as you build customer retention and brand equity. A panel of the valley's marketing thought leaders will discuss the current state of customer engagement during SVAMA’s March program. You will learn...
- What is the relationship between customer satisfaction and total customer engagement?
- How do you develop and measure customer engagement?
- How are Silicon Valley’s top companies using new technologies to engage customers?
- What are the advantages of “new” communications channels versus traditional methods?
Don’t see your question above? Submit it in advance or participate in the open Q&A session immediately following the program. Our panel of experts will help you understand how you can...
- Benefit from engaging your customers
- Begin to engage more customers tomorrow morning
- Increase the value of your customer base
- Leverage your existing technology and plan for the future
“We predict that the process of customer engagement will become one of, if not the, central focus of your digital activities in the coming years,” commented Richard Sedley, Customer Engagement Director of cScape. Don't miss this opportunity to learn about one of the hottest topics in marketing from Silicon Valley 's marketing thought leaders...
Our program participants always leave with a to–do list to be implemented tomorrow morning. This is your chance to learn from some of Silicon Valley’s marketing thought leaders in an intimate setting so that you can get your questions answered.
MODERATORLynn Hunsaker, Customer Retention Expert, ClearAction
PANELISTS
Derek Gordon, Vice President - Marketing, Technorati
Alison Shaffer, Senior Direct Marketing Manager, WebEx Communications
Mike Walsh, CEO and Founder, Leverage Software
ONLINE RESERVATIONS ARE NOW CLOSED, BUT WALK-INS ARE WELCOME!
WHEN
Thursday, March 8, 2007
5:30pm-6:30pm Registration and Networking (includes light refreshments)
6:30pm-8:30pm Program and Q&A
WHERE
Network Meeting Center at Techmart
5201 Great America Parkway, Santa Clara
For Directions: www.networkmeetingcenter.com/locat.html COST
Special Pricing for this event! (Advanced Pricing by March 1, 2007; $10 additional after March 1)
TWO FOR ONE PRICING: Bring a friend to hear our program $20 SVAMA members
$55 Non-members of SVAMA
$50 Partner members (ASAP, CMO Council, PDMA, PRSA, SFAMA, and SVASE)
$15 Student members with valid student ID
ONLINE RESERVATIONS ARE NOW CLOSED, BUT WALK-INS ARE WELCOME!
SPEAKER BIOs
Lynn Hunsaker, Customer Retention Expert, ClearAction Lynn Hunsaker develops customer retention strategies and processes as founder of ClearAction and team leader of Marketing Operations Partners' suite of Customer Profitability services. In 20 years at Applied Materials, Business Insights, Tragon, and Sonoco, Lynn directed product management, alliances, market research, marcom, customer satisfaction improvement, metrics, quality tools, recognition and executive incentive programs, process improvement, and change management. She is an AMA Professional Certified Marketer, ASQ Certified Quality Manager, and Qualified MBTIŽ Practitioner. Lynn teaches courses at UC Berkeley Extension, SJSU and Mission College. She earned psychology and marketing degrees at Brigham Young University and an MBA at Vanderbilt University. For 10 years Lynn participated on the SVAMA Board of Directors, including chapter President in 1998-1999, when SVAMA received AMA's Chapter Excellence Award for overall performance relative to similar size chapters. Her SVAMA roles span Programs and Seminars VP, Marketing Essentials Seminar Series VP, Treasurer, and Volunteer Recruiter and participation on several committees.Derek Gordon, Vice President - Marketing, Technorati
Derek Gordon, Vice President of Marketing, is responsible for marketing, communications and product marketing initiatives at Technorati. With 20 years experience in the field of marketing, Derek has worked with The Thomson Corporation, VaxGen, DigitalThink and the San Francisco AIDS Foundation prior to joining the Technorati team.
Alison Shaffer, Senior Direct Marketing Manager, WebEx Communications
Alison Shaffer, Senior Direct Marketing Manager at WebEx Communications, has extensive experience developing successful customer relationship management strategies. Previously at Yahoo! she was senior customer relationship manager of Yahoo! Personals, at Intuit she was senior privacy manager and senior database marketing manager, and at Hallmark Cards she was database and catalog marketing manager. She earned a BA in journalism and marketing at Ohio University and an MBA at Northwestern University.
Mike Walsh, CEO and Founder, drives vision and corporate innovation for Leverage Software. As a pioneer in Online Communities, Mr. Walsh has been instrumental in developing revolutionary business applications for social networking including sales lead generation, word of mouth marketing, employee recruitment, and brand building. Prior to founding Leverage Software, Mr. Walsh was co-founder and Vice President of Sales at mvion and Vice President of Sales and Business Development for ProjectArena which develops professional services automation applications to improve productivity and profitability of services organizations. Mr. Walsh holds a BS in Mechanical Engineering from Worcester Polytechnic Institute and MBAs from the Haas School of Business at UC Berkeley and Columbia University.
Stay Connected. Stay Informed.
ONLINE RESERVATIONS ARE NOW CLOSED, BUT WALK-INS ARE WELCOME!SPONSORS
Many thanks to our generous sponsors:
PLATINUM
MSR Communications (www.msrcommunications.com)
Network Meeting Center at Techmart (www.networkmeetingcenter.com)
GOLD
BoldFocus (www.boldfocus.com)
SILVER
Accurate Mailings, Inc. (www.accuratemailings.com)
Coreography (www.coreography.com)
BRONZE
Ipsos (www.ipsos.com)
PR Newswire (www.prnewswire.com)
COPPER
In-Depth Research (www.in-depthresearch.com)
Nichols Research (www.nicholsresearch.com)
Premiere Conferencing (www.premconf.com)
CASH SPONSOR
Aquent Marketing Staffing (www.aquent.com)
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ONLINE RESERVATIONS ARE NOW CLOSED, BUT WALK-INS ARE WELCOME!