SVAMA Workshop:
Going 2.0: Strategic Business Fundamentals to Take Your Site from 1.0 to 2.0
Presented by Karen O'Brien, Principal, Crimson Consulting
ONLINE RESERVATIONS ARE NOW CLOSED, BUT WALK-INS ARE WELCOME!Thinking about adding social media to your site, but not sure where to start? Web strategist Karen O'Brien will cover the strategic business fundamentals of how to take your site from 1.0 to 2.0.
- Assessing the Needs of Your Audience
- The Competitive Landscape
- Content Strategy for Rich Media
- creating a moderation program
- Generating Revenue
- What Metrics to Track
Don't miss your chance to win the door prize! One video iPod (a $250 value) will be presented to a lucky attendee of this event!
WHO SHOULD ATTEND
Marketing, Business or Web managers interested in adding web 2.0 to their sites.
SPEAKER
Karen O'Brien, Principal, Crimson Consulting
WHEN
Wednesday, February 21, 2007
5:30 pm-6:00 pm Registration and Networking
6:00 pm-8:30 pm Program and Q&A
(Note: No food/beverage services are offered at this venue, other than vending machines.) WHERE
University of Phoenix
3590 N. First Street, San Jose (Directions) PRICE
Advanced Pricing by February 14, 2007
$45 SVAMA members
$75 Non-members
$30 Student members with valid student ID
$60 Partner members (ASAP, CSPA, PDMA, SDForum, SFAMA, SVASE)
Register early, as pricing increases after February 14.
ONLINE RESERVATIONS CLOSE AT 10:00 a.m. ON FEBRUARY 21, 2007.
ONLINE RESERVATIONS ARE NOW CLOSED, BUT WALK-INS ARE WELCOME!
SPEAKER BIO
Karen O'Brien, Principal, Crimson Consulting
Heading up Crimson's Interactive Strategy efforts, Karen brings together business objectives, technology and user experience to deliver effective and high-value global web programs. Karen has more than 15 years of sales and marketing experience at the corporate and agency level, a decade of that experience in e-business strategy and execution. O'Brien has worked with a wide range of clients, from rock bands and consumer-products and media companies to Fortune 500 technology companies. Her flexible, creative approach to meeting clients' needs has benefited leading companies including Cisco, Deutsche Bank, Eastman Kodak, HP, Microsoft, Nortel, Seagate, Sun, Symantec, Verizon, Verio/NTT, Visa International, Woolworths, Yamaha, Disney and ABC.
SPONSORS
Many thanks to our generous sponsors:
PLATINUM
MSR Communications (www.msrcommunications.com)
Network Meeting Center at Techmart (www.networkmeetingcenter.com)
GOLD
BoldFocus (www.boldfocus.com)
SILVER
Accurate Mailings, Inc. (www.accuratemailings.com)
Coreography (www.coreography.com)
BRONZE
Ipsos (www.ipsos.com)
PR Newswire (www.prnewswire.com)
COPPER
In-Depth Research (www.in-depthresearch.com)
Nichols Research (www.nicholsresearch.com)
Premiere Conferencing (www.premconf.com)
CASH SPONSOR
Aquent Marketing Staffing (www.aquent.com)
ONLINE RESERVATIONS ARE NOW CLOSED, BUT WALK-INS ARE WELCOME!
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