SVAMA Monthly Program and Networking Event:
WOM Marketing
Change the World One Whisper At a Time
Imagine creating a marketing campaign that generated such an interest, that it overloaded and shut down General Motors website in of matter of hours!
WOM (or Word of Mouth) Marketing has produced some of the most innovative and successful marketing campaigns to date. These viral campaigns are evolving beyond the world of blogs and internet and are achieving truly unprecedented results for companies today. Join us for this inspirational presentation of WOM Marketing as we change the world one whisper at a time.
WHAT YOU WILL LEARN- How to execute and implement WOM Marketing for B2B and B2C marketing campaigns
- Case studies from: 20th Century Fox, Sprint, Warner Brothers, Sony Pictures, and DaimlerChrysler
- The Campaign that overloaded and shut down General Motors website in of matter of hours
FORMAT
Join us and our panel of experts as we explore the next level of WOM marketing. Panel discussion moderated by Paula Stout, VP of Client Services for The Phelon Group.
We have an outstanding new addition to the WOM Marketing program, Paula Stout, VP of Client Services, The Phelon Group.
About Our Moderator Paula StoutPaula Stout, VP of Client Services for The Phelon Group. Paula's stellar background includes several books published to great acclaim, speechwriting for the White House, and a stint as CEO of her own PR firm. As if that weren't enough, she's also climbed Mt. Everest!
PANELISTS
Dax Callner, VP, Jack Morton Worldwide
Christian Haas, Associate Creative Director, Goodby
Steven Nicks, Founding Partner, The Phelon Group WHEN
Wednesday, May 10, 2006
6:00pm-7:00pm Registration and Networking (includes light refreshments)
7:00pm-8:30pm Program and Q&A WHERE
Network Meeting Center at TechMart
5201 Great America Parkway, Santa Clara
For directions click here COST
Advanced Pricing by May 5, 2006 ($10 additional after May 5)
$30 SVAMA members
$40 Non-members of SVAMA
$32 Partner members (ASAP, CSPA, PDMA, SDForum, SFAMA, SVASE)
$15 Student members with valid student ID
Register today seating is limited and tickets are going fast!
SPONSORS
Many thanks to our generous sponsors:
PLATINUM
CommerSel (www.commersel.com)
CustomerSat (www.customersat.com)
MSR Communications (www.msrcommunications.com)
Network Meeting Center at Techmart (www.networkmeetingcenter.com)
GOLD
BoldFocus (www.boldfocus.com)
SILVER Accurate Mailings, Inc. (www.accuratemailings.com)
Coreography (www.coreography.com)
BRONZE Ipsos (www.ipsos.com)
PR Newswire (www.prnewswire.com)
COPPER In-Depth Research (www.in-depthresearch.com)
Nichols Research (www.nicholsresearch.com)
Premiere Conferencing (www.premconf.com)
CASH SPONSOR Aquent Marketing Staffing (www.aquent.com)
